Author and creative marketing guy Dave Bricker joins Margarita and David to share his unique “StorySailing™” approach to helping entrepreneurs and professionals grow their businesses.
Kalen Arreola was a Captain in the Army Reserve and was a Public Affairs Officer from 2003 to 2013, serving in units across the United States to include Nashville, Tenn., Denver, Colo. and Southern Calif.
She served in Operation Iraqi Freedom V in 20072008.
After leaving the Army in 2013, she went full time on her marketing agency. Since 2009, she has helped more than 200 business with their marketing and
PR challenges, often focusing on how businesses can reach military veterans and families.
Charmaine Hammond is an expert in building respectful workplace cultures, and teams that work better together.
Part 2 – In this segment, we chat about how to structure and conduct Sponsor relationships for events and in your business.
As a former Correctional Officer, and dispute resolution expert she dealt with and mediated some of the most difficult conversations and confrontations, she learned that in many ways the challenges behind bars weren’t much different than those around the board room table. She teaches us how to communicate for success, manage the courageous dialogues and bounce forward.
Charmaine Hammond is an expert in building respectful workplace cultures, and teams that work better together. As a former Correctional Officer, and dispute resolution expert she dealt with and mediated some of the most difficult conversations and confrontations.. she learned that in many ways the challenges behind bars weren’t much different than those around the board room table. She teaches us how to communicate for success, manage the courageous dialogues and bounce forward.
Safiya Francis is the founder of SafiyaShoetique.com – a fashion startup that is thriving. You’ll hear Safiya’s inspiring story and how she is navigating the obstacles while demonstrating great leadership,with an intense focus on her goal!
Host Dr. Margarita Gurri continues her discussion with Podcast & Radio Producer David Wolf. In this segment, they discuss the issues relating to using music and images in content production activities.
Host Dr. Margarita Gurri visits with Podcast and Radio Producer David Wolf about how he has built a business around helping business leaders leverage the Power of Voice.
Introducing Step Up! featuring inspiring stories and conversations with entreprenuers and business leaders everwhere. In this episode, producer David Wolf chats with host Dr. Margarita Gurri about the show and the vision.
So very often gifts become a channel for showing off rather than connecting genuinely. We are tempted to pretend we are doing better than we are or tempted to show off how well we are doing by giving clients and colleagues extravagant gifts. To what end? Spending money unwisely is simply “Gobbling the Marshmallow” as a colleague, Dr. Joachim de Posada would say in his popular Marshmallow books.
And another thing… A pet peeve of mine is giving gifts as an avenue to have others walk around with items emblazoned with our logo. Is this really a thank you gift? Nope. It’s advertising.
Not that there’s anything wrong with advertising. It’s okay to give logoed items as advertisement as long as this is transparent. I sit here typing, sipping hot tea from one of my favorite mugs with a logo discreetly displayed. This travel mug was given to my by a friend, Achim Nowak of Influens as a year end gift of appreciation to clients and contributors. Great gift.
When did we lose that sense of civility and let ourselves be enticed into giving gifts with mixed intent? The best gifts of all are priceless: 1. keep our promises, 2. give credit where credit is due, and 3. remember to share the wealth, inviting abundance with a generous spirit and effective referrals.
In tough financial times, its easy for business folk to fall into the habit of taking on every client and project even when they and the client would be best served with a perfect referral.
The perfect referral is good for business and the greater good. It builds credibility for our businesses, our reputations, and trust with our clients and colleagues.
So… Why don’t we refer?
Ego, jealousy, fearfulness, stinginess… The reasons are many. It’s best to have faith in ourselves and in our clients that they recognize what we have to offer without having to take on clients or projects that are outside of our sweet spot of expertise, too much for the targeted time period, or simply not our cup of tea. Being all things to all people is a great way to disappoint others and to reach for great mediocrity.
It’s a sign of abundance and wisdom to make that perfect referral. So, build those relationships, strengthen your business, and reach for the success that you have fostered so thoughtfully.
Refer for success. Who’s on your list?